Spinners / Rotational Churn

Hey! Haven’t I seen you somewhere before?

Europe’s leading telecom operators estimate that over 30% of churn can be allocated to rotational churn.

Rotational churn impacts SAC and SRC costs, causes an unclear profile of churners, and revenue drops (ARPU drops very soon afterwards). This is an especially frustrating issue for prepaid customer base managers.

But who are these Spinners? Can you identify them when they return in a different hat? And how are they effecting the behavior within their network of contacts? If you knew who’s doing what and with whom, you would recognize specific users for you to target correctly over and again. You’d also avoid repeating marketing strategies that effectually cannibalize existing campaigns.

ENQIO examines the interactions and relationships between your individual customers. It’s powerful stuff. ENQIO has developed an algorithm to reconnect customers ‘before and after’. No more secrets. We analyze the sources of rotational churn (e.g. acquisition campaigns, misaligned commissioning at the point of sales,...) and create well-founded models to predict propensity of real churners.

ENQIO takes this further to find the influential promoters in your customer base. ENQIO positions your customer within the social network, so the information can be seen differently and selected appropriately, and far-reaching new insights will be revealed regarding the communication needs, style and potential of your customer and the network.
Through in-depth understanding of their profiles, behavior and “need states” we will help decide on the best action plan to enhance their loyalty, reduce churn and advance the acceptance of your new product and service offerings. Best of all, they will promote their ‘experience’ to other worthwhile users.