Viral Marketing

It’s not what you do as much
as who you do it with!

Viral Marketing exploits the power of existing social networks to achieve a variety of business objectives. When you’re looking to develop greater brand awareness and loyalty or to increase sales cost-efficiently, you want to benefit from the Social Networking Potential (SNP) of the most ‘powerful’ people of your target market. But who are these people? What do they need to hear from you?

More than focusing on individuals or groups of customers we analyze the interactions and relationships between your individual customers. We discover who the “influencers” are and how you can trigger and control the ‘word-of-mouth’ within your chosen target group. The key advantage of viral marketing is that the “message” communicated is accepted as an unbiased recommendation. But the ball must be made to roll with strength and direction.

It’s powerful stuff. ENQIO has developed algorithms to find the influential promoters in your customer base and will lay out the best action plan to enhance their loyalty, reduce churn and advance the acceptance of your new product and service offerings. Best of all, these important customers will promote their ‘experience’ to other worthwhile users.

ENQIO has been examining and exploiting social networks in this way for more than 5 years. By positioning your customer within his social network, we can see the information differently, select what is relevant, and derive compelling new insights regarding the communication needs and potential of your customer and the network.

ENQIO will provide you with all you need to activate a Viral Marketing campaign beyond compare.